Strategy in practice / Project documentation
Review Sentiment & Dealer Intelligence Hub
Turn dealership review data into decision-support views for client services, with Gemini sentiment classification and Hub integration.
The business perspective
Challenge, decisions,
and delivery.
Business challenge
Client services needed usable views of review sentiment, recurring praise and complaints, and trends across dealerships.
Role & scope
Built Review Sentiment, a Yext-integrated analytics spoke, and contributed shared UI components, a resizable insight drawer, and spoke integration to the DIOS Hub.
Decisions & tradeoffs
Connected review ingestion to Gemini-based classification, monthly trends, and flagged-review views. Worked with operations, IT leadership, and business stakeholders on requirements, delivery milestones, and technical tradeoffs.
Outputs & deliverables
Supported ingestion snapshot: 250,000+ reviews across 350+ dealerships. This is ingestion volume, not an AI analysis count or adoption measure. Authenticated end-to-end publishing was verified in development; Hub work was a contribution to the wider platform.
The engineering perspective
Implementation
& artifacts.
The scope describes Review Sentiment and specific Hub contributions, rather than a solo DIOS build or a completed company-wide rollout.
From source data to review views
Integrated Yext review ingestion with Gemini sentiment classification, praise and complaint themes, monthly trends, and flagged-review views for client services.
Hub integration
Developed shared UI components and a resizable insight drawer, integrated spoke outputs, and verified authenticated end-to-end publishing in development.
Evidence boundary
The supported snapshot contains 250,000+ ingested reviews across 350+ dealerships. It does not establish how many reviews were analyzed by AI, organization adoption, or a company-wide rollout.